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Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.
Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.
In $800-million deal, Air Canada Centre becomes Scotiabank Arena
PDF) Is the Eiffel Tower Worth More Than the Statue of Libarty? Techniques for Determining the Value of Iconic National Landmarks--Part II
Scotiabank pays big for arena naming rights, but did it break the
Air Canada Centre to be renamed Scotiabank Arena
Scotiabank sells stake in Canadian Tire's financial arm back to
Scotiabank pays big for arena naming rights, but did it break the
Breaking down arena sponsorship across the NHL - The Win Column
Scotiabank Arena Corporate Events, Wedding Locations, Event Spaces and Party Venues.
Cost vs. Value - Scotiabank Spends $800m for Naming Rights to the ACC
History Scotiabank Arena
Scotiabank buys ING Direct Canada for C$3.1 billion